Background
This is the relaunch of the previous proposal: https://gov.perp.fi/t/proposal-community-support-educators/967 with added clarity and insights. The heart of our proposal remains the same, but we’re providing more context and detail.
Refocus on retail users
Perpetual Protocol’s success hinges on growth and we realize that our audience extends beyond DeFi derivatives enthusiasts. As one of the oldest DeFi derivatives project, we want to welcome users from broader world (e.g centralized exchanges, staking, earn products) into the world of DeFi derivatives.
Our first initiative, Hot Tub, is a platform where we implement delta-neutral strategies into vaults so everyone can just deposit and enjoy the profit. Since Hot Tub’s launch two months ago, we’ve achieved an all-time APR of 20.62% for the ETH vault and 12.48% for USDC. We’ve also drawn in thousands of new users, who differ from our existing user base. To meet their needs, we need to revamp our community building strategy and set Perp on the path to greatness!
Perp Support Educators
Our new group of users are keen to learn about DeFi and the technologies driving it. They require responsive support and continuous learning opportunities. The Support Educators’ mission will be twofold:
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Provide exceptional support to Perpetual Protocol users
- Provide timely and efficient support across all timezones through Discord and Mava (ticketing system)
- Maintain an up-to-date knowledge base that is easily accessible and comprehensive.
- Be ready to scale support when the bull market returns
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Foster a positive environment with education and engagement efforts
- Increase the community’s overall knowledge of our product
- (e.g. for Hot Tub we should promote our advantages compared to other passive income strategies)
- Host educational activities & events to drive engagement and adoption
- (e.g. workshops, 1-on-1 calls, quiz games)
Key Performance Indicators (KPIs)
- Median response time to user inquiries: < 2 hours
- Median time to resolution for support tickets: < 1 day
- Customer satisfaction score: > 90% positive
- Improve Discord weekly Message Engagement Ratio (MER)
- MER Definition: Total Messages / Unique Members (StatBot)
- Discord retention > 20%
Overtime, we will adjust the KPI to align with new community growth strategy.
The following part of proposal remains the same as last one.
Community Support Educators
- Hiring: Implement hiring process for each candidate, including screening, interviews, onboarding and training. The job description can be found here.
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Division of labor: Support educators and Foundation community team will work together to achieve 24h coverage for support, with the following division of labor:
- Support Educator:
- Respond to tickets and questions from the community, identify and resolve issues
- Escalate complex issues to appropriate managers or specialists
- Drive engagement in the community
- Foundation Community Team:
- Assign and distribute support tickets
- Monitor and track ticket resolution progress
- Provide guidance and training to agents
- Handle escalated issues and customer complaints
- Evaluate performance with trackable KPIs, and provide feedback to support educators.
- Support Educator:
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Requirements:
- Excellent familiarity and working knowledge of how Perpetual Protocol works
- Superior communication, problem-solving skills, and ability to empathize with users
- Ability to explain complex concepts in a clear and concise manner
- Passion for Perpetual Protocol and DeFi/crypto
- Ability to work collaboratively with other teams to achieve common goals
- Experience in user education and community engagement in a similar role is a plus
- Availability to work remotely and attend meetings during team business hours
- Fluency in English
Funding
$10,000 USD (paid in PERP) / month for 6 months starting June, 2023
- Hire 2-6 support educators
- Allocation:
- $8,000 / mo for support educators
- Compensation plans for each support educator will be predetermined based on the amount of hours they can commit to the project.
- The predetermined compensation plan will provide an initial framework for compensation based on hours worked.
- The compensation plan will be individualized to reflect the specific skills and experience of each support educator.
- The predetermined compensation plan will be adjusted over time as the support educator’s experience and expertise grow.
- $2,000 / mo budget for initiatives that contribute to KPIs
- $8,000 / mo for support educators
- Allocation:
- PERP amount to be determined monthly using TWAP of the 7 days prior to payday
Reporting & Management
The Foundation community team will be implementing all the action plans and will coordinate between the support educators and the Foundation development, design, and marketing teams as needed.
Execution of payments and monitoring of program and individual support educators’ performance is handled in conjunction with support educators and the Foundation community team. Together, we will track and evaluate the program’s activities and effectiveness.
Open to Feedback
We’re open to feedback from the community and any concerns will be taken into consideration in creating the final version and proceeding to a vote. Please leave your comments and suggestions below!
Proposed Voting Options
Option #1 - Yes
Option #2 - Nay
Option #3 - Abstain